Pretty clever if you ask me, Apple introduced a media center without actually having built one. The new iMac’s come bundled with Apple’s Front Row, media center software. In all honesty Front Row doesn’t offer anything groundbreaking in media center applications, aside from the all important distinction that Apple wrote it. Obviously this indicates Apple’s interest in your living room, as well as your desktop and I’d assume that this is only the beginning.
The clever part to all this in my opinion is that Apple has found a way to test the media center waters without having to devote an inordinate amount of resources or worrying about it being a flop, hey it was just a freebie application right? On the other hand if it explodes in popularity, they’ll say yeah that was all us, we knew that would be huge.
Apparently Front Row is only available with new iMac’s (for the time being) but if it catches on, I could see box’s with the remote and software on Apple store shelves in the not to distant future. The biggest question is will Apple support third party devices like the Elgato Eye or similar products with Front Row, because without this kind of integration, Front Row is nothing more than a remote interface with some fancy trimmings.
As the post and quote in the post below will indicate, Steve Job’s never met a contradiction he didn’t like.