Apple posted a press release on their web site today announcing that HBO original programming will now be available for purchase in the iTunes music store. From the press release:
HBO and Apple® today announced that programming from HBO is now available for purchase and download on the iTunes® Store (www.itunes.com). New HBO programs on iTunes include the Emmy Award-winning programs “The Sopranos,” “Sex and the City,” “Deadwood” and “Rome,” as well as the critically acclaimed hits “Flight of the Conchords” and “The Wire.” The iTunes Store is the world’s most popular online TV store with over 150 million episodes sold and features the world’s largest catalog with over 800 shows (over 20,000 episodes).
Shows are priced at $1.99 or $2.99 per episode (apparently depending on how bad HBO thinks you want to watch a particular program.)
A quick peek at the iTunes Music Store revealed a dedicated link for HBO Programming. Is this the next step in replacing cable with ala carte programming? Stay tuned… News at 11.